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Product Acquisition and Management |
Tour operators can effectively load and manage their negotiated supplier
contracts using the XYKA Travel Platform. Contracts can be managed for
airfares, hotels, cars, transfers, activities and insurance.
Using XYKA Travel Platform's B2B Supplier Gateway and XYKA's affiliate of
partners, tour operators also have access to a whole range of ancillary travel
products that can be used to complement their existing negotiated product
offerings. These include airfares, hotels, activities, insurance and package
tours that can be sold online.
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Product Distribution |
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Once the tour operator has identified the products it wants to sell online,
XYKA can assist in selling the same products across multiple distribution
channels - online consumer, call center, sub-agent interface or corporate.
Different pricing can be associated with different distribution channels.
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Packaging |
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The XYKA Packaging Solution enables Tour Operators to create a pre-defined
package using travel products as building blocks. The travel products can be
sourced from the negotiated contracts or partner products. The tour operator
also has the option to dynamically package travel products in real time. A real
time check for inventory is made every time an end user does a search for a
package. A rules based engine gives tour operators control over pricing and
discounts for these packages.
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CRM |
The goal of CRM strategy is to enhance the end user experience in order to
generate customer loyalty and boost revenue for the tour operator. XYKA CRM
Solutions for tour operators include the following -
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Personalizing the client experience by keeping
track of user preferences and profiles
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Inquiry Management (keep track of all traveler
communications)
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Email confirmations of reservations
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Itinerary alerts through email, SMS or phone call
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Customer Loyalty / Reward Programs
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Email Marketing
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XYKA can deliver CRM solution by utilizing key components from the XYKA Travel
Platform or integrating with 3rd party CRM applications such as Microsoft
Dynamics CRM or NetSuite.
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Back-office / Accounting /
Reporting |
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The back-office system enables tour operators to view all the booking details.
Tour operators can track orders by various criteria including passenger name,
order status, order date and service date. The reservation agent can issue
vouchers for customers after order confirmation. The accounting system enables
creations of invoices and bills, keeps track of account receivables and
payables and provides receivables and payments reconciliation. XYKA also has
experience in interfacing with several 3rd party accounting, mid-office and
back-office reservation systems.
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Travel Technology Consulting |
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XYKA has been delivering technology solutions for the travel industry since
inception. XYKA has a well balanced team of travel, technology and business
experts. This unique blend enables us to evaluate your business concerns and
goals before translating these into technology requirements. XYKA follows a
proven four-stage methodology to explore, design, develop and deploy successful
solutions. The proposed solution will either make use of a relevant XYKA Travel
Platform component or XYKA will develop new ones as necessary.
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E-Marketing |
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XYKA's extensive experience in building travel portals and web sites makes it a
perfect partner for tour operators looking at building a travel web portal and
using the web to sell across multiple distribution channels.
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XYKA offers the following e-Marketing services for tour operators
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Web Portal Design and Production |
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Travel 2.0 features integration |
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Search Engine Optimization and Search Engine Marketing |
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Site Analysis and Review |
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Web Portal Design and Production |
The objective over here is to build an intuitive user friendly web site with
rich engaging content and eye-catching designs which is closely integrated with
the booking process.
XYKA will work closely with you to understand your online goals and deliver
solutions which meet these goals. It is our endeavor to ensure that the web
site effectively communicates your brand and enables you to sell more.
The core booking engine functionality, mid-office and back-office interface for
your travel portal can be provided through the XYKA Travel Platform. The XYKA
Travel Platform is a feature rich product encompassing negotiated and public
fares and rates, GDS, air and hotel system interfaces, dynamic and pre-packaged
tours, car rental, insurance, activities and rich content interfaces using XML
and Web Services.
The Site Manager and Enhanced Content Viewer can be used to create intuitive
interfaces and a rich user experience.
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Travel 2.0 Features Integration |
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As Web2.0 meets travel a new genre of travel web sites are evolving which
encourage new forms of online interactions and user collaborations. The Travel
2.0 plug-in component in the XYKA Travel Platform enables tour operators to
take advantage of this next generation of technology to create more compelling
products. The Travel 2.0 plug-in provides features like user generated reviews,
blogs, trip journals, map and destination rich content markups, integration
into independent reviews and social networking sites, user forums, user
experiences, photos and video storyboard, integration with rich multimedia
content providers.
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SEO / SEM |
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Once the travel web portal in built, it is important that tour operators
increase it's visibility in the search engine results. XYKA will partner with
you to help with search engine marketing. As a part of the search engine
optimization strategy, XYKA will ensure that your travel web portal is
optimized for search engines for optimum organic search placement. Services
include keyword research and selection, meta tags creation, optimization for
search engine crawlers, linking strategy development and implementation and web
page submissions. Additionally XYKA can assist with your pay-per-click (PPC)
and paid inclusions advertising campaigns.
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Site Analysis and Review |
As a tour operator it is important for you to measure, analyze and understand
the effectiveness of your online marketing activities. It is important for you
to understand the leads generated, unique and repeat monthly visitors, areas of
site visited, time spent, drop off rate, referring sites, campaign response
rates and conversion rates by keyword, by search engine natural search results,
by paid inclusion or pay-per-click program. It is important for you to
understand which affliates are generating the maximum revenue. XYKA has
enormous experience in effectively setting up 3rd party web analytics tools
such as Google Analytics and Web Trends. XYKA will work with you to configure
and set up these tools. Once the tool has been setup, XYKA can help with
analysis and interpretation of the web analytics data. Interpretation of data
is the key for assessing site performance, identifying marketing channels that
deliver the highest ROI and optimizing the site content and layout for
generating maximum conversions.
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