 |
E-Marketing |
One of the important goals for travel suppliers today is to build a rich
engaging web site, increase booking conversion ratios, optimize the site for
search engines and track the effectiveness of the online marketing activities.
XYKA's extensive experience in building travel portals and web sites makes it a
perfect partner for travel suppliers looking at using the web as an effective
marketing and distribution channel.
XYKA offers the following e-Marketing services for travel suppliers
 |
Web Portal Design and Production |
|
Travel 2.0 features integration |
|
Search Engine Optimization and Search Engine Marketing |
|
Site Analysis and Review |
|
 |
Web Portal Design and Production |
|
The objective over here is to build an intuitive user friendly web site with
rich engaging content and eye-catching designs which is closely integrated with
the booking process. XYKA will work closely with you to understand your online
goals and deliver solutions which meet these goals. It is our endeavor to
ensure that the web site effectively communicates your brand and enables you to
sell more. The Site Manager and Enhanced Content Viewer components of the XYKA
Travel Platform can be used to create intuitive interfaces and a rich user
experience. The feature rich XYKA Travel Platform can be used to provide core
booking engine functionality.
|
|
Travel 2.0 Features Integration |
|
As Web2.0 meets travel a new genre of travel web sites are evolving which
encourage new forms of online interactions and user collaborations. The Travel
2.0 plug-in component in the XYKA Travel Platform enables travel suppliers to
take advantage of this next generation of technology to create more compelling
products. The Travel 2.0 plug-in provides features like user generated reviews,
blogs, trip journals, map and destination rich content markups, integration
into independent reviews and social networking sites, user forums, user
experiences, photos and video storyboard, integration with rich multimedia
content providers.
|
|
SEO / SEM |
|
Once the travel web portal in built, it is important that travel suppliers
increase it's visibility in the search engine results. XYKA will partner with
you to help with search engine marketing. As a part of the search engine
optimization strategy, XYKA will ensure that your travel web portal is
optimized for search engines for optimum organic search placement. Services
include keyword research and selection, meta tags creation, optimization for
search engine crawlers, linking strategy development and implementation and web
page submissions. Additionally XYKA can assist with your pay-per-click (PPC)
and paid inclusions advertising campaigns.
|
|
Site Analysis and Review |
|
As a travel supplier it is important for you to measure, analyze and understand
the effectiveness of your online marketing activities. It is important for you
to understand the leads generated, unique and repeat monthly visitors, areas of
site visited, time spent, drop off rate, referring sites, campaign response
rates and conversion rates by keyword, by search engine natural search results,
by paid inclusion or pay-per-click program. It is important for you to
understand which affiliates are generating the maximum revenue.
|
|
|
|
XYKA has enormous experience in effectively setting up 3rd party web analytics
tools such as Google Analytics and Web Trends. XYKA will work with you to
configure and set up these tools. Once the tool has been setup, XYKA can help
with analysis and interpretation of the web analytics data. Interpretation of
data is the key for assessing site performance, identifying marketing channels
that deliver the highest ROI and optimizing the site content and layout for
generating maximum conversions.
|
 |
Packaging |
|
The XYKA Packaging Solution for Travel Suppliers enables travel suppliers to
package their core product offering with other travel products. As a hotel
supplier, this solution empowers you to package your hotel room with flights,
activities, travel insurance or car rental and sell it as a pre-assembled
package or a dynamic package on your web site. An air supplier can use the same
solution to package air with hotels, activities, car rental or travel
insurance. The solution enables travel suppliers to offer a one stop travel web
site for the consumer as well as generate ancillary revenue.
|
 |
Distribution |
|
One of the primary goals as a travel supplier is to lower your costs of
distribution. XYKA can partner with you to build a direct connect distribution
channel and put you in control of your content and pricing. The travel supplier
can then choose to distribute through partners that provide real value. XYKA's
solution for distribution involves XML / Web Service implementation which allow
distribution partners to make requests directly into the reservations systems.
The XYKA solutions support OTA interfaces for direct connectivity.
|
 |
CRM |
The goal of CRM strategy is to enhance the end user experience in order to
generate customer loyalty and boost revenue for the travel supplier. XYKA CRM
Solutions for travel suppliers include the following -
|
Personalizing the client experience by keeping
track of user preferences and profiles
|
|
Inquiry Management (keep track of all traveler
communications)
|
|
Email confirmations of reservations
|
|
Itinerary alerts through email, SMS or phone call
|
|
Customer Loyalty / Reward Programs
|
|
Email Marketing
|
XYKA can deliver CRM solution by utilizing key components from the XYKA Travel
Platform or integrating with 3rd party CRM applications such as Microsoft
Dynamics CRM or NetSuite.
|
 |
Travel Technology Consulting |
XYKA has been delivering technology solutions for the travel industry since
inception. XYKA has a well balanced team of travel, technology and business
experts. This unique blend enables us to evaluate your business concerns and
goals before translating these into technology requirements. XYKA follows a
proven four-stage methodology to explore, design, develop and deploy successful
solutions. The proposed solution will either make use of a relevant XYKA Travel
Platform component or XYKA will develop new ones as necessary.
|
|
